Corporate Films: Debunking Popular Myths

by chauptu | Sep 21, 2023 | Brandidas blog

Corporate films are often overlooked in favor of product videos or TVCs when allocating marketing budgets. This common misconception stems from the belief that corporate films merely serve as introductions to a company and lack the direct impact on sales and product awareness that other video formats provide. In this article, we will address some long-held myths surrounding corporate films and shed light on why it’s time to re-evaluate their importance:

MYTH 1: CORPORATE FILMS ARE SOLELY FOR THE “ABOUT US” PAGE:

Corporate films are incredibly versatile and can serve many purposes beyond being confined to the “About Us” page.

1. General Company Introduction: Corporate films can effectively introduce your company to potential customers, investors, and partners. They can showcase your mission, vision, core values, and critical products or services in a compelling and memorable manner.
2. Industry Thought Leadership: Featuring a message from your CEO or top executives can position your company as an industry thought leader. These videos can share insights, trends, and the company’s perspective on important industry topics, building credibility and trust.
3. Talent Development/Recruitment Attraction: Corporate films can be instrumental in attracting top talent to your organization. Highlighting your company’s workplace culture, career growth opportunities, and employee testimonials can make you more appealing to potential hires.
4. Corporate Anniversary Highlights: Celebrating milestones is essential for building a sense of pride and community within yourorganization. Corporate films can document and commemorate important anniversaries, showcasing the journey and achievements.
5. Emotional Videos: Videos such as “Thank You,” “Farewell,” or “Community Impact Programs” can connect with your audience on a deeper emotional level. They can convey gratitude, empathy, and the company’s commitment to positively impacting the community

In essence, corporate films have the power to convey a wide range of messages and emotions, making them a versatile tool for brand building, engagement, and storytelling. It’s time to recognize their potential to leave a lasting impression on your audience and enhance your corporate identity.

MYTH 2: CORPORATE FILMS DON’T DRIVE DIRECT BUSINESS RESULTS

Contrary to this belief, corporate films can indeed have a significant impact on your business.

1. Employee Pride and Engagement: Corporate films that celebrate company achievements, showcase the workplace culture and highlight employees’ contributions can boost morale and pride among your staff. Engaged and motivated employees tend to be more productive and committed, directly impacting your business’s bottom line.
2. Stakeholder Engagement: Engaging stakeholders, including investors, partners, and customers, is crucial for business growth. Corporate films can provide a compelling platform to communicate your company’s values, goals, and achievements, fostering stronger connections and trust with these key stakeholders
3. Product and Service Promotion: While corporate films may not directly promote specific products or services, they play a vital role in shaping the overall perception of your brand. A positive corporate image can indirectly contribute to your product and service launch’s success, as consumers are more likely to trust and engage with companies they view favorably.
4. Corporate Reputation and Market Value: A solid corporate reputation is a valuable asset in today’s competitive business landscape. Corporate films are instrumental in shaping and reinforcing this reputation. When your company enjoys a positive image, it can command higher market value and attract more growth opportunities.
5. Consumer Trust and Loyalty: Consumers are more likely to support brands they trust. Corporate films that tell a compelling story, showcase your company’s values and highlight its positive impact on the community can build trust and foster loyalty among your customer base, directly influencing their purchasing decisions

In essence, corporate films contribute to the intangible assets of your business, such as brand reputation and employee engagement, which in turn can have a tangible impact on your bottom line. They are a powerful tool for enhancing your company’s standing in the market and driving direct business results, making them a valuable investment in your marketing strategy

MYTH 3: CORPORATE FILMS LACK CREATIVITY AND ENGAGEMENT

Another common misconception is that corporate films are dry and lack the creativity and engagement in other video formats. This couldn’t be further from the truth. Today’s technology and creative communication tools make corporate videos rich in content and captivating in various forms. In today’s dynamic landscape, corporate films can be developed in a multitude of engaging ways:

1. Mini-Docuseries: Corporate storytelling can take the form of mini-docuseries, offering a deeper dive into various aspects of your company. This format allows you to explore your company’s history, culture, projects, and achievements with a narrative that unfolds over several episodes, keeping viewers engaged and eager for more.
2. Interactive Videos: Incorporating interactive elements into corporate videos allows viewers to engage with the content actively. Interactive videos can include clickable links, quizzes, surveys, and decision points, providing a personalized and immersive experience.
3. Animation and Infographics: Utilizing animation and infographics can make complex information more digestible and visually appealing. These elements can simplify explanations of processes, data, and statistics, making them engaging and easy to understand.
4. Virtual Reality (VR) and Augmented Reality (AR): For a truly immersive experience, consider incorporating VR and AR technologies into your corporate videos. These technologies can transport viewers to virtual worlds, allowing them to explore products, services, and environments firsthand.
5. User-Generated Content: Encourage employees, customers, and partners to contribute content to your corporate videos. This adds authenticity and fosters a sense of community and engagement around your brand.
6. Storytelling and Emotion: Engaging corporate videos often tap into storytelling and emotion. Share compelling narratives, showcase real employee experiences, or highlight your company’s positive impact on individuals or communities to connect with your audience personally.

In today’s digital era, corporate videos have evolved into powerful storytelling tools that captivate and engage audiences innovatively. They are no longer restricted to conventional formats, allowing for boundless creativity and imagination in conveying your company’s message and values.

MYTH 4: CORPORATE FILMS ARE COSTLY

For businesses operating with tight budget constraints for corporate communication, the prospect of creating a corporate movie can be a source of concern. However, it’s important to dispel the notion that corporate films must be expensive. In reality, numerous strategies exist to develop high-quality corporate videos without breaking the bank

At Brandidas, we’ve cultivated a dedicated B-studio team led by local Vietnamese talent. This team specializes in crafting complete corporate films that seamlessly blend captivating concepts with budget-friendly production strategies. Our approach prioritizes cost-consciousness while upholding the highest standards of quality.

If you’re intrigued by the idea of creating a cost-effective corporate movie that aligns with your specific goals and financial constraints, we invite you to contact us. We’re here to explore how we can balance affordability and excellence to bring your vision to life.

Contact us today to embark on your journey toward an impactful corporate movie that won’t strain your resources.