{"id":2456,"date":"2021-06-21T11:26:00","date_gmt":"2021-06-21T04:26:00","guid":{"rendered":"https:\/\/brandidas.vn\/thuong-hieu-kinh-do-ra-mat-dien-mao-moi\/"},"modified":"2021-06-21T11:26:00","modified_gmt":"2021-06-21T04:26:00","slug":"thuong-hieu-kinh-do-ra-mat-dien-mao-moi","status":"publish","type":"post","link":"http:\/\/brandidas.vn\/vi\/thuong-hieu-kinh-do-ra-mat-dien-mao-moi\/","title":{"rendered":"Th\u01b0\u01a1ng hi\u1ec7u Kinh \u0110\u00f4 ra m\u1eaft di\u1ec7n m\u1ea1o m\u1edbi"},"content":{"rendered":"\n

V\u1eeba qua, c\u00f4ng ty Mondelez Kinh \u0110\u00f4 Vi\u1ec7t Nam \u0111\u00e3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn ra m\u1eaft nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a Kinh \u0110\u00f4.<\/strong>
Vi\u1ec7c gi\u1edbi thi\u1ec7u nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi cho nh\u00e3n hi\u1ec7u Kinh \u0110\u00f4 l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c k\u1ec3 t\u1eeb khi T\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u Mondel\u0113z (c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i M\u1ef9) th\u1ef1c hi\u1ec7n vi\u1ec7c mua l\u1ea1i th\u01b0\u01a1ng hi\u1ec7u Kinh \u0110\u00f4, \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng th\u01b0\u01a1ng v\u1ee5 mua b\u00e1n v\u00e0 s\u00e1p nh\u1eadp (M&A) c\u00f3 gi\u00e1 tr\u1ecb l\u1edbn nh\u1ea5t t\u1ea1i Vi\u1ec7t Nam \u1edf th\u1eddi \u0111i\u1ec3m \u0111\u00f3 v\u00e0 Kinh \u0110\u00f4 tr\u1edf th\u00e0nh m\u1ed9t trong c\u00e1c th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a T\u1eadp \u0111o\u00e0n Mondel\u0113z tr\u00ean to\u00e0n c\u1ea7u.<\/p>\n\n\n\n

Kinh \u0110\u00f4 l\u00e0 th\u01b0\u01a1ng hi\u1ec7u g\u1eafn b\u00f3 v\u1edbi nhi\u1ec1u th\u1ebf h\u1ec7 ti\u00eau d\u00f9ng ng\u01b0\u1eddi Vi\u1ec7t v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m b\u00e1nh h\u1ea3o h\u1ea1ng cho nh\u1eefng d\u1ecbp quan tr\u1ecdng nh\u1ea5t trong \u0111\u1eddi s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi Vi\u1ec7t v\u00e0 gia \u0111\u00ecnh Vi\u1ec7t nh\u01b0 T\u1ebft Nguy\u00ean \u0110\u00e1n, T\u1ebft Trung Thu. vv… Ra m\u1eaft nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u0169ng \u0111i c\u00f9ng v\u1edbi cam k\u1ebft c\u1ee7a Kinh \u0110\u00f4 ti\u1ebfp t\u1ee5c c\u00f9ng Vi\u1ec7t Nam h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai, th\u00f4ng qua nh\u1eefng gi\u00e1 tr\u1ecb \u0111\u1eb7c bi\u1ec7t m\u00e0 Kinh \u0110\u00f4 mang t\u1edbi cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n\n\n\n

Kinh \u0110\u00f4: h\u00f2a quy\u1ec7n tinh t\u1ebf nh\u1eefng gi\u00e1 tr\u1ecb x\u01b0a v\u00e0 nay<\/strong><\/h3>\n\n\n\n

Kinh \u0110\u00f4 kh\u1edfi \u0111\u1ea7u t\u1eeb m\u1ed9t ti\u1ec7m b\u00e1nh t\u1ea1i Th\u00e0nh ph\u1ed1 H\u1ed3 Ch\u00ed Minh v\u00e0o n\u0103m 1993, v\u1edbi tham v\u1ecdng kh\u1edfi t\u1ea1o xu th\u1ebf m\u1edbi trong ng\u00e0nh s\u1ea3n xu\u1ea5t b\u00e1nh. Trong su\u1ed1t g\u1ea7n 30 n\u0103m v\u1eeba qua, Kinh \u0110\u00f4 \u0111\u00e3 mang t\u1edbi cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam nh\u1eefng s\u1ea3n ph\u1ea9m \u0111\u1ea7y s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

Kinh \u0110\u00f4 \u0111\u00e3 kh\u00f4ng ng\u1eebng n\u1ed7 l\u1ef1c, t\u1ea1o n\u00ean nh\u1eefng tr\u1ea3i nghi\u1ec7m h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c s\u1eafc cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u2013 t\u1eeb truy\u1ec1n th\u1ed1ng \u0111\u1ebfn hi\u1ec7n \u0111\u1ea1i, t\u1eeb c\u00f4ng th\u1ee9c c\u1ed5 truy\u1ec1n \u0111\u1ebfn nh\u1eefng b\u00ed quy\u1ebft ph\u01b0\u01a1ng T\u00e2y.<\/p>\n\n\n\n

Kinh \u0110\u00f4 lu\u00f4n mang trong tim m\u1ed9t t\u00ecnh y\u00eau, ngu\u1ed3n c\u1ea3m h\u1ee9ng v\u00f4 t\u1eadn, l\u00f2ng ng\u01b0\u1ee1ng m\u1ed9 v\u00e0 tin t\u01b0\u1edfng s\u00e2u s\u1eafc v\u00e0o s\u1ef1 tr\u01b0\u1eddng t\u1ed3n c\u1ee7a nh\u1eefng gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng, b\u1ea3n s\u1eafc v\u0103n h\u00f3a \u0111\u1ea7y t\u00ednh nh\u00e2n v\u0103n. Kinh \u0110\u00f4 mang bi\u1ec3u t\u01b0\u1ee3ng chi\u1ebfc v\u01b0\u01a1ng mi\u1ec7n c\u1ee7a ng\u01b0\u1eddi d\u1eabn \u0111\u1ea7u ng\u00e0nh b\u00e1nh Vi\u1ec7t Nam. \u0110\u00f3 l\u00e0 hai trong s\u1ed1 nh\u1eefng \u201cb\u1ea3o b\u1ed1i\u201d gi\u00fap Kinh \u0110\u00f4 lu\u00f4n v\u1eefng v\u00e0ng tr\u00ean h\u00e0nh tr\u00ecnh c\u00f9ng Vi\u1ec7t Nam h\u01b0\u1edbng t\u1edbi t\u01b0\u01a1ng lai.<\/p>\n\n\n\n

Kinh \u0110\u00f4 \u2013 \u0110\u1ed3ng h\u00e0nh trong t\u1eebng kho\u1ea3nh kh\u1eafc c\u1ee7a cu\u1ed9c s\u1ed1ng v\u1edbi di\u1ec7n m\u1ea1o m\u1edbi<\/strong><\/h3>\n\n\n\n

Hi\u1ec7n nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m c\u00e1c b\u1ea1n tr\u1ebb lu\u00f4n t\u00ecm t\u00f2i v\u00e0 \u0111\u00f3n nh\u1eadn nh\u1eefng ti\u1ebfn b\u1ed9 t\u1eeb th\u1ebf gi\u1edbi hi\u1ec7n \u0111\u1ea1i v\u00e0 v\u0103n h\u00f3a ph\u01b0\u01a1ng T\u00e2y, \u0111\u1ed3ng th\u1eddi v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c b\u1ea3n s\u1eafc v\u00e0 gi\u00e1 tr\u1ecb ri\u00eang c\u1ee7a h\u1ecd. B\u00ean c\u1ea1nh \u0111\u00f3, Kinh \u0110\u00f4 c\u0169ng nh\u1eadn th\u1ea5y r\u1eb1ng, kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh kh\u00f4ng ch\u1ec9 l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng tuy\u1ec1n th\u1ed1ng m\u00e0 c\u00f2n l\u00e0 gi\u1edbi tr\u1ebb. H\u1ecd th\u1ef1c s\u1ef1 l\u00e0 ng\u01b0\u1eddi ti\u1ebfp n\u1ed1i gi\u1eefa qu\u00e1 kh\u1ee9 v\u00e0 t\u01b0\u01a1ng lai. Do \u0111\u00f3, v\u1edbi quy\u1ebft t\u00e2m b\u1eaft k\u1ecbp s\u1ef1 chuy\u1ec3n m\u00ecnh c\u1ee7a th\u1eddi \u0111\u1ea1i, Kinh \u0110\u00f4 \u0111\u00e3 m\u1ea1nh m\u1ebd \u0111\u1ed5i m\u1edbi \u0111\u1ec3 tr\u1edf n\u00ean tr\u1ebb trung h\u01a1n, gia t\u0103ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m h\u01a1n n\u1eefa. \u0110\u00e2y l\u00e0 m\u1ed9t minh ch\u1ee9ng cho cam k\u1ebft g\u1eafn b\u00f3 v\u00e0 \u0111\u1ed3ng h\u00e0nh c\u00f9ng \u0111\u1ea5t n\u01b0\u1edbc v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam.<\/p>\n\n\n\n

Trong h\u00ecnh \u1ea3nh di\u1ec7n m\u1ea1o m\u1edbi, Kinh \u0110\u00f4 v\u1eabn gi\u1eef nguy\u00ean b\u1ea3n s\u1eafc \u0111\u1eb7c tr\u01b0ng c\u1ee7a m\u00ecnh. Ngo\u00e0i vi\u1ec7c li\u00ean t\u1ee5c n\u00e2ng t\u1ea7m \u0111\u1ec3 tr\u1edf n\u00ean t\u1ed1t h\u01a1n, Kinh \u0110\u00f4 c\u00f2n mong mu\u1ed1n g\u00ecn gi\u1eef v\u00e0 k\u1ebft n\u1ed1i c\u00e1c gi\u00e1 tr\u1ecb truy\u1ec1n th\u1ed1ng c\u1ee7a Vi\u1ec7t Nam. V\u1ea5n \u0111\u1ec1 n\u00e0y \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u1ea5t r\u00f5 qua nh\u1eefng thay \u0111\u1ed5i trong ni\u1ec1m t\u1ef1 h\u00e0o c\u1ee7a Kinh \u0110\u00f4 \u2013 \u0111\u00f3 ch\u00ednh l\u00e0 logo v\u1edbi h\u00ecnh d\u1ea1ng V\u01b0\u01a1ng mi\u1ec7n. Gi\u1eef \u0111\u00fang b\u1ea3n s\u1eafc l\u00e2u \u0111\u1eddi c\u1ee7a Kinh \u0110\u00f4 v\u1edbi chi\u1ebfc v\u01b0\u01a1ng mi\u1ec7n t\u01b0\u1ee3ng tr\u01b0ng cho ng\u01b0\u1eddi ti\u00ean phong, \u0111\u1ed3ng th\u1eddi ph\u00e1t tri\u1ec3n theo k\u1ecbp th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng Vi\u1ec7t Nam m\u1edbi v\u1edbi 5 GI\u00c1 TR\u1eca: T\u1ef0 H\u00c0O, \u0110AM M\u00ca, CH\u1ea4T L\u01af\u1ee2NG, K\u1ebeT N\u1ed0I, TR\u1eba TRUNG. V\u00e0, n\u1ed5i b\u1eadt l\u00ean l\u00e0 c\u1ea3m nh\u1eadn r\u00f5 n\u00e9t h\u01a1n v\u1ec1 s\u1ef1 tinh t\u1ebf, \u0111\u1eb3ng c\u1ea5p, tr\u1ebb trung, hi\u1ec7n \u0111\u1ea1i v\u00e0 s\u00e1ng t\u1ea1o.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Logo tr\u01b0\u1edbc \u0111\u00e2y ( b\u00ean tr\u00e1i) v\u00e0 Logo m\u1edbi ( b\u00ean ph\u1ea3i) c\u1ee7a Kinh \u0110\u00f4<\/em><\/p>\n\n\n\n

\u00d4ng Simon Crowther, Gi\u00e1m \u0111\u1ed1c Marketing C\u00f4ng ty Mondelez Kinh \u0110\u00f4 Vi\u1ec7t Nam cho bi\u1ebft: \u201cV\u1edbi t\u00e2m huy\u1ebft ph\u1ee5c v\u1ee5 c\u00f9ng s\u1ef1 am hi\u1ec3u s\u00e2u s\u1eafc nh\u1eefng mong mu\u1ed1n c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, t\u1eadp th\u1ec3 \u0111\u1ed9i ng\u0169 Mondelez Kinh \u0110\u00f4 r\u1ea5t t\u1ef1 h\u00e0o l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 ph\u00e2n ph\u1ed1i d\u1eabn \u0111\u1ea7u tr\u00ean th\u1ecb tr\u01b0\u1eddng cho nh\u1eefng s\u1ea3n ph\u1ea9m b\u00e1nh uy t\u00edn v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u1ea1i Vi\u1ec7t Nam (*). T\u00f4i r\u1ea5t vinh h\u1ea1nh \u0111\u01b0\u1ee3c tuy\u00ean b\u1ed1 r\u1eb1ng, h\u00f4m nay, t\u1ea1i \u0111\u00e2y, Mondelez Kinh \u0110\u00f4 s\u1ebd c\u00f9ng qu\u00fd v\u1ecb v\u00e0 c\u00e1c b\u1ea1n b\u01b0\u1edbc sang m\u1ed9t trang s\u1eed m\u1edbi, v\u1edbi nhi\u1ec1u s\u1ef1 s\u00e1ng t\u1ea1o, t\u01b0\u01a1i m\u1edbi, g\u1eafn k\u1ebft v\u00e0 th\u00e0nh c\u00f4ng to l\u1edbn h\u01a1n n\u1eefa. H\u00e3y c\u00f9ng ch\u00fang t\u00f4i, ti\u1ebfp t\u1ee5c l\u1eadt m\u1edf trang s\u1eed m\u1edbi trong h\u00e0nh tr\u00ecnh n\u00e0y\u201d.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00d4ng Simon Crowther, Gi\u00e1m \u0111\u1ed1c Marketing, C\u00f4ng ty Mondelez Kinh \u0110\u00f4 Vi\u1ec7t Nam<\/em><\/p>\n\n\n\n

Thay \u0111\u1ed5i di\u1ec7n m\u1ea1o v\u00e0 c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m B\u00e1nhT\u01b0\u01a1i \u2013 T\u01b0\u01a1i M\u1edbi M\u1ed7i Ng\u00e0y<\/strong><\/h3>\n\n\n\n

B\u00ean c\u1ea1nh vi\u1ec7c thay \u0111\u1ed5i nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi, Kinh \u0110\u00f4 cam k\u1ebft thay \u0111\u1ed5i v\u1ec1 bao b\u00ec, h\u01b0\u01a1ng v\u1ecb c\u0169ng nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng c\u1ee7a c\u00e1c d\u00f2ng b\u00e1nh hi\u1ec7n c\u00f3 tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u1ee5 th\u1ec3, \u0111\u1ed1i v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m c\u1ee7a Kinh \u0110\u00f4, trong l\u1ea7n thay \u0111\u1ed5i n\u00e0y, \u201cb\u00e1nh t\u01b0\u01a1i\u201d \u2013 FRESH \u0111\u01b0\u1ee3c Kinh \u0110\u00f4 d\u00e0nh nhi\u1ec1u s\u1ef1 quan t\u00e2m nh\u1ea5t.<\/p>\n\n\n\n

Kinh \u0110\u00f4 B\u00e1nh T\u01b0\u01a1i cam k\u1ebft s\u1eed d\u1ee5ng nguy\u00ean li\u1ec7u t\u01b0\u01a1i ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 lu\u00f4n t\u00ecm t\u00f2i nghi\u00ean c\u1ee9u \u0111\u1ec3 c\u1ea3i ti\u1ebfn c\u00f4ng th\u1ee9c cho s\u1ea3n ph\u1ea9m ngon h\u01a1n, \u0111\u00e1p \u1ee9ng kh\u1ea9u v\u1ecb tinh t\u1ebf c\u1ee7a th\u1ebf h\u1ec7 ng\u01b0\u1eddi ti\u00eau d\u00f9ng tr\u1ebb Vi\u1ec7t Nam, \u0111\u1ed3ng gi\u1ea3m \u0111\u01b0\u1eddng, gi\u1ea3m ng\u1ecdt, t\u0103ng c\u01b0\u1eddng ngu\u1ed3n vitamin v\u00e0 ch\u1ea5t dinh d\u01b0\u1ee1ng nh\u1eb1m \u0111\u1ea3m b\u1ea3o kh\u00f4ng ch\u1ec9 mang \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m ngon m\u00e0 c\u00f2n l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m t\u1ed1t cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong b\u1ed1i c\u1ea3nh cu\u1ed9c s\u1ed1ng hi\u1ec7n \u0111\u1ea1i b\u1eadn r\u1ed9n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 th\u00eam m\u1ed1i quan t\u00e2m v\u1ec1 s\u1ee9c kh\u1ecfe.<\/p>\n\n\n\n

B\u00ean c\u1ea1nh \u0111\u00f3, Kinh \u0110\u00f4 kh\u00f4ng ng\u1eebng \u0111\u1ea7u t\u01b0 v\u00e0o nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n c\u00f4ng th\u1ee9c m\u1edbi \u0111\u1ec3 gi\u1edbi thi\u1ec7u c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 h\u01b0\u01a1ng v\u1ecb m\u1edbi nh\u1eb1m mang \u0111\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ef1 l\u1ef1a ch\u1ecdn \u0111a d\u1ea1ng h\u01a1n. Nh\u1eefng s\u1ea3n ph\u1ea9m m\u1edbi g\u1ea7n \u0111\u00e2y nh\u01b0 B\u00e1nh M\u00ec T\u01b0\u01a1i X\u1ed1t Pizza X\u00fac X\u00edch Ph\u00f4 Mai hay B\u00e1nh M\u00ec T\u01b0\u01a1i X\u1ed1t Th\u00e1i Cay s\u1eafp ra m\u1eaft l\u00e0 minh ch\u1ee9ng ban \u0111\u1ea7u cho cam k\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m m\u1edbi. Trong b\u1ed1i c\u1ea3nh xu h\u01b0\u1edbng F&B \u0111ang ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng, \u0111\u00e2y l\u00e0 \u0111i\u1ec1u r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 b\u1eaft k\u1ecbp xu th\u1ebf v\u00e0 gi\u1eef cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 th\u1ebf h\u1ec7 tr\u1ebb lu\u00f4n t\u00f2 m\u00f2, th\u00edch th\u00fa v\u1edbi nh\u1eefng tr\u1ea3i nghi\u1ec7m m\u1edbi t\u1eeb B\u00e1nh T\u01b0\u01a1i Kinh \u0110\u00f4. S\u1ef1 l\u1ef1a ch\u1ecdn c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y kh\u00f4ng gi\u1edbi h\u1ea1n trong s\u1ea3n ph\u1ea9m c\u00f3 c\u00f4ng th\u1ee9c truy\u1ec1n th\u1ed1ng, h\u01b0\u01a1ng v\u1ecb \u0111\u1ecba ph\u01b0\u01a1ng m\u00e0 c\u00f2n l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p \u0111\u1ea7y c\u1ea3m h\u1ee9ng t\u1eeb phong v\u1ecb \u1ea9m th\u1ef1c qu\u1ed1c t\u1ebf trong c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m s\u1eafp t\u1edbi c\u1ee7a B\u00e1nh T\u01b0\u01a1i Kinh \u0110\u00f4.<\/p>\n\n\n\n

Bao b\u00ec m\u1edbi, ch\u1ea5t l\u01b0\u1ee3ng m\u1edbi, h\u01b0\u01a1ng v\u1ecb t\u01b0\u01a1i ngon m\u1edbi \u2013 t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c Kinh \u0110\u00f4 \u201ch\u00f2a tr\u1ed9n\u201d v\u00e0o d\u00f2ng b\u00e1nh t\u01b0\u01a1i \u0111\u1ec3 \u0111\u1ed3ng h\u00e0nh v\u00e0 c\u00f9ng gi\u1edbi tr\u1ebb T\u01b0\u01a1i M\u1edbi M\u1ed7i Ng\u00e0y.<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n
\"\"<\/figure><\/div>\n\n\n\n

Bao b\u00ec m\u1edbi, ch\u1ea5t l\u01b0\u1ee3ng m\u1edbi, h\u01b0\u01a1ng v\u1ecb m\u1edbi<\/em><\/p>\n\n\n\n

S\u1ea3n ph\u1ea9m Kinh \u0110\u00f4 B\u00e1nh T\u01b0\u01a1i chung tay \u0111\u1ea9y l\u00f9i Covid-19<\/strong><\/h3>\n\n\n\n

Tr\u00e1ch nhi\u1ec7m x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p tr\u1edf n\u00ean quan tr\u1ecdng h\u01a1n trong th\u1eddi \u0111i\u1ec3m kh\u00f3 kh\u0103n, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ea1i d\u1ecbch Covid m\u00e0 ch\u00fang ta \u0111ang \u0111\u1ec1u ph\u1ea3i \u0111\u1ed1i m\u1eb7t.<\/p>\n\n\n\n

\u00d4ng Hemant Rupani, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c C\u00f4ng ty Mondelez Kinh \u0110\u00f4 Vi\u1ec7t Nam cho bi\u1ebft: \u201cTrong th\u00e1ng t\u00e1m n\u0103m nay, Mondelez Kinh \u0110\u00f4 Vi\u1ec7t Nam s\u1ebd s\u1edbm tri\u1ec3n khai chi\u1ebfn d\u1ecbch g\u00e2y qu\u1ef9 Qu\u1ef9 Vaccine ph\u00f2ng, ch\u1ed1ng Covid-19 \u0111\u1ec3 \u1ee7ng h\u1ed9 ch\u00ednh ph\u1ee7 Vi\u1ec7t Nam \u0111\u1ea9y l\u00f9i \u0111\u1ea1i d\u1ecbch. V\u1edbi m\u1ed7i s\u1ea3n ph\u1ea9m b\u00e1nh b\u00f4ng lan t\u01b0\u01a1i c\u1ee7a Mondelez Kinh \u0110\u00f4 \u0111\u01b0\u1ee3c b\u00e1n ra trong hai tu\u1ea7n th\u00e1ng t\u00e1m, c\u00f4ng ty s\u1ebd tr\u00edch ra 1.000 \u0111\u1ed3ng \u0111\u00f3ng g\u00f3p v\u00e0o Qu\u1ef9 Vaccine Vi\u1ec7t Nam, v\u1edbi cam k\u1ebft \u0111\u00f3ng g\u00f3p \u0111\u1ee7 3 t\u1ef7 \u0111\u1ed3ng. Ch\u00fang t\u00f4i k\u00eau g\u1ecdi ng\u01b0\u1eddi ti\u00eau d\u00f9ng tham gia c\u00f9ng ch\u00fang t\u00f4i \u0111\u1ec3 \u1ee7ng h\u1ed9 ch\u00ednh ph\u1ee7 g\u00f3p ph\u1ea7n \u0111\u1ea9y l\u00f9i Covid-19.\u201d<\/p>\n\n\n\n

(*) C\u00f4ng ty Mondelez Kinh \u0110\u00f4 l\u00e0 nh\u00e0 s\u1ea3n xu\u1ea5t \u0111\u1ee9ng \u0111\u1ea7u v\u1ec1 m\u1eb7t th\u1ecb ph\u1ea7n t\u00ednh tr\u00ean c\u1ea3 doanh thu v\u00e0 s\u1ea3n l\u01b0\u1ee3ng trong ng\u00e0nh h\u00e0ng B\u00e1nh Quy \u1edf th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam t\u1eeb th\u00e1ng 05\/2020 \u0111\u1ebfn th\u00e1ng 04\/2021 \u2013 Theo b\u00e1o c\u00e1o c\u1ee7a AC Nielsen.<\/p>\n\n\n\n

P.V<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1eeba qua, c\u00f4ng ty Mondelez Kinh \u0110\u00f4 Vi\u1ec7t Nam \u0111\u00e3 t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n tr\u1ef1c tuy\u1ebfn ra m\u1eaft nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi c\u1ee7a Kinh \u0110\u00f4.Vi\u1ec7c gi\u1edbi thi\u1ec7u nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u m\u1edbi cho nh\u00e3n hi\u1ec7u Kinh \u0110\u00f4 l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c k\u1ec3 t\u1eeb khi T\u1eadp \u0111o\u00e0n to\u00e0n c\u1ea7u Mondel\u0113z (c\u00f3 tr\u1ee5 s\u1edf […]<\/p>\n","protected":false},"author":5,"featured_media":2203,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"off","_et_pb_old_content":"","_et_gb_content_width":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[77,64],"tags":[],"class_list":["post-2456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fb-vi","category-marketing-news-vi"],"yoast_head":"\nTh\u01b0\u01a1ng hi\u1ec7u Kinh \u0110\u00f4 ra m\u1eaft di\u1ec7n m\u1ea1o m\u1edbi - 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