{"id":2373,"date":"2021-08-14T19:03:25","date_gmt":"2021-08-14T12:03:25","guid":{"rendered":"https:\/\/brandidas.vn\/xay-dung-thuong-hieu-bat-dau-tu-long-tin-va-su-chinh-truc\/"},"modified":"2021-08-14T19:03:25","modified_gmt":"2021-08-14T12:03:25","slug":"xay-dung-thuong-hieu-bat-dau-tu-long-tin-va-su-chinh-truc","status":"publish","type":"post","link":"http:\/\/brandidas.vn\/vi\/xay-dung-thuong-hieu-bat-dau-tu-long-tin-va-su-chinh-truc\/","title":{"rendered":"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u t\u1eeb \u201cL\u00f2ng tin\u201d v\u00e0 \u201cS\u1ef1 ch\u00ednh tr\u1ef1c\u201d"},"content":{"rendered":"\n<p><strong>Ch\u1ecb Ph\u1ea1m Th\u1ecb Uy\u00ean Ch\u00e2u, CEO Brandidas \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty v\u1edbi ph\u01b0\u01a1ng ch\u00e2m: T\u1ef1 \u0111\u1ecbnh v\u1ecb m\u00ecnh nh\u01b0 c\u00e1nh tay ph\u1ea3i c\u1ee7a kh\u00e1ch h\u00e0ng trong h\u00e0nh tr\u00ecnh c\u00f9ng h\u1ecd x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Ch\u1ecb \u0111\u00e3 c\u00f3 bu\u1ed5i tr\u00f2 chuy\u1ec7n v\u1edbi Doanh Nghi\u1ec7p Vi\u1ec7t Nam c\u00e1ch m\u00e0 doanh nghi\u1ec7p truy\u1ec1n th\u00f4ng, th\u01b0\u01a1ng hi\u1ec7u v\u01b0\u1ee3t qua \u0111\u1ea1i d\u1ecbch Covid-19 b\u1eb1ng s\u1ef1 T\u1eed t\u1ebf.<\/strong><\/p>\n\n\n\n<p><strong><em>Ch\u00e0o ch\u1ecb Uy\u00ean Ch\u00e2u, sau 10 n\u0103m \u0111i\u1ec1u h\u00e0nh, x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n Brandidas, theo ch\u1ecb, \u0111i\u1ec1u g\u00ec quan tr\u1ecdng nh\u1ea5t trong vi\u1ec7c ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u c\u00e1 nh\u00e2n v\u00e0 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p b\u1eb1ng s\u1ef1 t\u1eed t\u1ebf?<\/em><\/strong><\/p>\n\n\n\n<p><strong>Ch\u1ecb Ph\u1ea1m Th\u1ecb Uy\u00ean Ch\u00e2u:&nbsp;<\/strong>T\u00f4i sinh ra trong m\u1ed9t gia \u0111\u00ecnh mi\u1ec1n Trung, ba m\u1eb9 l\u00e0m ngh\u1ec1 gi\u00e1o, c\u1ea3 2 ng\u01b0\u1eddi \u0111\u1ec1u kh\u00e1 kh\u00f3 t\u00ednh v\u00e0 nghi\u00eam kh\u1eafc trong vi\u1ec7c r\u00e8n \u201cn\u1ebfp ngh\u0129 v\u00e0 n\u1ebfp l\u00e0m\u201d cho m\u1ea5y ch\u1ecb em t\u00f4i theo c\u00e1ch s\u1ed1ng \u0111\u00e0ng ho\u00e0ng t\u1eed t\u1ebf, l\u00e0m t\u1edbi n\u01a1i t\u1edbi ch\u1ed1n.<\/p>\n\n\n\n<p>T\u00f4i b\u1eaft \u0111\u1ea7u t\u1ef1 l\u1eadp v\u00e0 \u0111i l\u00e0m vi\u1ec7c t\u1eeb n\u0103m th\u1ee9 3 \u0110\u1ea1i h\u1ecdc, c\u00f3 g\u1ea7n 24 n\u0103m b\u01b0\u01a1n ch\u1ea3i v\u1edbi c\u0169ng \u0111\u1ee7 th\u0103ng tr\u1ea7m \u0111\u1eafng cay chua ng\u1ecdt trong c\u00f4ng vi\u1ec7c hay \u0111\u1eddi s\u1ed1ng c\u00e1 nh\u00e2n. \u1ede nh\u1eefng ng\u00e0y \u0111\u1ea7u \u0111i l\u00e0m c\u00f2n nhi\u1ec1u b\u1ee1 ng\u1ee1, t\u00f4i may m\u1eafn \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o, d\u1eabn d\u1eaft, h\u1ed7 tr\u1ee3 b\u1edfi nhi\u1ec1u ng\u01b0\u1eddi \u0111i tr\u01b0\u1edbc, h\u1ecd \u0111\u00e3 cho t\u00f4i m\u1ed9t kh\u00e1i ni\u1ec7m v\u1ec1 c\u00e1ch l\u00e0m vi\u1ec7c v\u00e0 \u0111\u1ed1i x\u1eed chuy\u00ean nghi\u1ec7p, nh\u00e2n v\u0103n v\u00e0 tr\u1ecdn t\u00ecnh l\u00fd cho d\u00f9 v\u1edbi m\u1ed9t ng\u01b0\u1eddi r\u1ea5t tr\u1ebb m\u1edbi ra tr\u01b0\u1eddng nh\u01b0 t\u00f4i.<\/p>\n\n\n\n<p>Ch\u00ednh v\u00ec v\u1eady, ngay t\u1eeb khi \u1ea5p \u1ee7 x\u00e2y d\u1ef1ng n\u00ean th\u01b0\u01a1ng hi\u1ec7u Brandidas, t\u00f4i \u0111\u00e3 d\u00f9ng kim ch\u1ec9 nam cho t\u1ea5t c\u1ea3 nh\u1eefng vi\u1ec7c m\u00ecnh l\u00e0m d\u00f9 l\u1edbn d\u00f9 nh\u1ecf, cho t\u1ea5t c\u1ea3 c\u00e1c quy\u1ebft \u0111\u1ecbnh trong kinh doanh, v\u00e0 k\u1ec3 c\u1ea3 \u0111\u1eddi s\u1ed1ng c\u00e1 nh\u00e2n: S\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c \u201ct\u1eed t\u1ebf\u201d.<\/p>\n\n\n\n<p>N\u1ebfu ph\u1ea3i gi\u1ea3i ngh\u0129a \u201cS\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c t\u1eed t\u1ebf\u201d l\u00e0 nh\u01b0 th\u1ebf n\u00e0o, c\u00f3 l\u1ebd m\u1ed7i ng\u01b0\u1eddi c\u00f3 m\u1ed9t \u0111\u1ecbnh ngh\u0129a ri\u00eang d\u00e0nh cho m\u00ecnh, c\u00f2n v\u1edbi t\u00f4i, khi \u00e1p d\u1ee5ng 2 ch\u1eef \u201ct\u1eed t\u1ebf\u201d v\u00e0o Brandidas, n\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t trong tri\u1ebft l\u00fd kinh doanh, trong c\u00e1ch ch\u00fang t\u00f4i cung c\u1ea5p gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i cho kh\u00e1ch h\u00e0ng, v\u00e0 trong vi\u1ec7c x\u00e2y d\u1ef1ng m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c v\u00e0 v\u0103n ho\u00e1 doanh nghi\u1ec7p t\u1ea1i Brandidas trong su\u1ed1t 10 n\u0103m qua.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.doanhnghiepvn.vn\/Images\/Uploaded\/Share\/2021\/03\/08\/chi-Chau-dd-1.jpg\" alt=\"\"\/><figcaption><em>Ch\u1ecb Ph\u1ea1m Th\u1ecb Uy\u00ean Ch\u00e2u- CEO C\u00f4ng ty Brandidas.<\/em><\/figcaption><\/figure>\n\n\n\n<p><strong>Ch\u1ecb \u0111\u00e3 v\u00e0 \u0111ang x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c v\u0103n h\u00f3a \u201c S\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c t\u1eed t\u1ebf\u201d nh\u01b0 th\u1ebf n\u00e0o trong qu\u00e1 \u0111i\u1ec1u h\u00e0nh Brandidas?<\/strong><\/p>\n\n\n\n<p>L\u00e0 m\u1ed9t doanh nghi\u1ec7p trong ng\u00e0nh d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng, ch\u00fang t\u00f4i lu\u00f4n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c m\u1ed7i ng\u00e0y th\u00eam ho\u00e0n thi\u1ec7n v\u00e0 n\u00e2ng c\u1ea5p ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, gia t\u0103ng gi\u00e1 tr\u1ecb mang \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, trong t\u1ea5t c\u1ea3 c\u00e1c gi\u00e1 tr\u1ecb m\u00e0 ch\u00fang t\u00f4i mang l\u1ea1i, t\u00f4i t\u1ef1 h\u00e0o cho t\u1edbi nay m\u00ecnh lu\u00f4n gi\u1eef v\u1eefng 2 gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i h\u00e0ng \u0111\u1ea7u: Trust &#8211; Integrity &#8211; L\u00f2ng tin v\u00e0 s\u1ef1 ch\u00ednh tr\u1ef1c.<\/p>\n\n\n\n<p>B\u1ea5t k\u1ef3 lo\u1ea1i h\u00ecnh d\u1ecbch v\u1ee5 g\u00ec tr\u00ean th\u1ecb tr\u01b0\u1eddng, n\u1eb1m tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c y\u1ebfu t\u1ed1 \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3, th\u1eddi gian, giao h\u00e0ng\u2026 th\u00ec l\u00f2ng tin, s\u1ef1 an t\u00e2m v\u00e0 t\u00ednh ch\u00ednh tr\u1ef1c c\u1ee7a d\u1ecbch v\u1ee5 l\u00e0 y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng cho vi\u1ec7c c\u1ea3m nh\u1eadn d\u1ecbch v\u1ee5 c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng. B\u1ea1n c\u00f3 th\u1ec3 t\u1eb7c l\u01b0\u1ee1i cho qua khi ph\u00e1t hi\u1ec7n ra b\u1ea1n mua 1 m\u00f3n \u0111\u1ed3 x\u1ea5u v\u00ec l\u1ee1 nh\u00ecn kh\u00f4ng k\u1ef9, b\u1ea1n c\u00f3 th\u1ec3 qu\u00ean nhanh 1 m\u00f3n \u0103n ch\u01b0a ngon \u1edf 1 qu\u00e1n \u0103n v\u00ec bi\u1ebft \u0111\u1ea7u b\u1ebfp l\u1ee1 tay ho\u1eb7c b\u1ea1n g\u1ecdi nh\u1eb1m m\u00f3n \u201ckh\u00f4ng t\u1ee7\u201d, nh\u01b0ng b\u1ea1n s\u1ebd v\u00f4 c\u00f9ng b\u1ef1c m\u00ecnh kh\u00f4ng bao gi\u1edd qu\u00ean khi b\u1ea1n b\u1ecb ng\u01b0\u1eddi b\u00e1n \u201ctreo \u0111\u1ea7u d\u00ea b\u00e1n th\u1ecbt ch\u00f3\u201d, hay h\u1ecd c\u00f3 bi\u1ec3u hi\u1ec7n l\u00f2ng v\u00f2ng gi\u1ea3i th\u00edch v\u00e0 th\u00f4ng tin kh\u00f4ng r\u00f5 r\u00e0ng, v\u00e0 hi\u1ec3n nhi\u00ean b\u1ea1n s\u1ebd kh\u00f4ng mu\u1ed1n quay l\u1ea1i m\u1ed9t n\u01a1i c\u00f3 d\u1ecbch v\u1ee5 nh\u01b0 th\u1ebf.<\/p>\n\n\n\n<p>\u1ede Brandidas, kh\u00f4ng ai \u0111\u01b0\u1ee3c h\u1ee9a c\u00e0n, h\u1ee9a \u1ea9u, k\u1ec3 c\u1ea3 b\u1ea3n th\u00e2n t\u00f4i, m\u00e0 ch\u00fang t\u00f4i ch\u1ec9 \u0111\u01b0\u1ee3c cam k\u1ebft khi bi\u1ebft ch\u1eafc m\u00ecnh s\u1ebd l\u00e0m \u0111\u01b0\u1ee3c, n\u1ebfu ch\u00fang t\u00f4i kh\u00f4ng ch\u1eafc l\u00e0m \u0111\u01b0\u1ee3c ho\u1eb7c r\u1ee7i ro qu\u00e1 cao th\u00ec ch\u00ednh ch\u00fang t\u00f4i l\u00e0 ng\u01b0\u1eddi do d\u1ef1 kh\u00f4ng d\u00e1m k\u00fd h\u1ee3p \u0111\u1ed3ng, d\u00f9 \u0111\u01a1n h\u00e0ng c\u00f3 h\u1ea5p d\u1eabn \u0111\u1ebfn \u0111\u00e2u \u0111i n\u1eefa.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.doanhnghiepvn.vn\/Images\/Uploaded\/Share\/2021\/03\/08\/Chi-Chau-3.jpg\" alt=\"\"\/><figcaption><em>Ch\u1ecb Uy\u00ean Ch\u00e2u (Gi\u1eefa) c\u00f9ng team Brandidas trong m\u1ed9t s\u1ef1 ki\u1ec7n c\u1ee7a c\u00f4ng ty<\/em><\/figcaption><\/figure>\n\n\n\n<p><br><strong><em>Theo ch\u1ecb, uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3ng vai tr\u00f2 nh\u01b0 th\u1ebf n\u00e0o?<\/em><\/strong><\/p>\n\n\n\n<p>V\u1edbi t\u00f4i, uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u n\u00f3 c\u0169ng quan tr\u1ecdng nh\u01b0 uy t\u00edn c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh, h\u00f4m n\u00e0o c\u00f3 x\u1ea3y ra \u0111i\u1ec1u g\u00ec kh\u00f4ng nh\u01b0 \u00fd, kh\u00e1ch h\u00e0ng g\u1ecdi t\u00f4i than phi\u1ec1n h\u01a1i n\u1eb7ng n\u1ec1 l\u00e0 t\u00f4i t\u1ef1 th\u1ea5y n\u00f3ng m\u1eb7t mu\u1ed1n r\u01a1i n\u01b0\u1edbc m\u1eaft, t\u1ef1 c\u1ea3m th\u1ea5y m\u00ecnh c\u00f3 l\u1ed7i v\u00e0 v\u00f4 c\u00f9ng x\u1ea5u h\u1ed5, nh\u01b0 th\u1ec3 h\u1ecd \u0111ang m\u1eafng ch\u00ednh b\u1ea3n th\u00e2n m\u00ecnh. T\u00f4i ngh\u0129 b\u1ea5t k\u1ef3 ai \u0111\u00e3 g\u1eafn b\u00f3 v\u00e0 \u1ea5p \u1ee7 c\u00e1i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ri\u00eang m\u00ecnh trong 1 kho\u1ea3ng th\u1eddi gian d\u00e0i th\u00ec c\u0169ng s\u1ebd \u201cth\u01b0\u01a1ng\u201d n\u00f3 nh\u01b0 th\u1ebf. T\u00f4i c\u1ea3m th\u1ea5y m\u00ecnh may m\u1eafn, v\u00ec sau m\u1ed9t th\u1eddi gian d\u00e0i n\u1ed7 l\u1ef1c chia s\u1ebb c\u1ea3m h\u1ee9ng v\u00e0 l\u00e0m g\u01b0\u01a1ng cho vi\u1ec7c \u201cl\u00e0m vi\u1ec7c t\u1eed t\u1ebf\u201d, t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n kh\u00e1c t\u1ea1i Brandidas c\u0169ng \u0111\u00e3 \u201cth\u01b0\u01a1ng\u201d v\u00e0 chia s\u1ebb bu\u1ed3n vui v\u1edbi c\u00e1i th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty nh\u01b0 t\u00f4i.<\/p>\n\n\n\n<p>Nh\u00ecn c\u00e1ch c\u00e1c b\u1ea1n r\u00edu r\u00edt vui c\u1ea3 ng\u00e0y trong group chat ch\u1ec9 v\u00ec m\u1ed9t c\u00e1i th\u1ea3 tim c\u1ee7a kh\u00e1ch h\u00e0ng hay m\u1ed9t d\u00f2ng khen ng\u1ee3i \u0111\u01a1n gi\u1ea3n, ho\u1eb7c th\u1ea5y s\u1ef1 bu\u1ed3n b\u00e3 \u00e2u lo \u0111\u1ed9ng vi\u00ean nhau t\u00ecm gi\u1ea3i ph\u00e1p x\u1eed l\u00fd khi nh\u1eadn 1 l\u1eddi than phi\u1ec1n d\u00f9 nh\u1eb9 nh\u00e0ng, l\u00e0 t\u00f4i bi\u1ebft \u201cs\u1ef1 t\u1eed t\u1ebf\u201d \u0111\u00e3 th\u1ea5m nhu\u1ea7n v\u00e0 lan to\u1ea3 trong c\u00e1i t\u1eadp th\u1ec3 nh\u1ecf b\u00e9 n\u00e0y.<\/p>\n\n\n\n<p>C\u00e2u slogan c\u1ee7a Brandidas l\u00e0 \u201cBrand fighters on your side\u201d, ch\u00fang t\u00f4i t\u1ef1 \u0111\u1ecbnh v\u1ecb m\u00ecnh nh\u01b0 c\u00e1nh tay ph\u1ea3i c\u1ee7a kh\u00e1ch h\u00e0ng trong h\u00e0nh tr\u00ecnh c\u00f9ng h\u1ecd ho\u00e0n th\u00e0nh s\u1ee9 m\u1ea1ng x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. Kh\u00f4ng c\u00f3 ph\u00e2n bi\u1ec7t ranh gi\u1edbi kh\u00e1ch h\u00e0ng &#8211; agency, ch\u00fang t\u00f4i t\u1ef1 nh\u1ee7 m\u00ecnh l\u00e0 m\u1ed9t ph\u1ea7n trong \u0111\u1ed9i ng\u0169 c\u1ee7a h\u1ecd, c\u00f9ng h\u1ecd chinh ph\u1ee5c nh\u1eefng th\u1eed th\u00e1ch trong m\u1ed7i d\u1ef1 \u00e1n. M\u1ed7i m\u1ed9t th\u00e0nh vi\u00ean trong t\u1ed5 ch\u1ee9c c\u1ee7a t\u00f4i, t\u1eeb v\u1ecb tr\u00ed c\u00e1c b\u1ea1n tr\u1ebb m\u1edbi v\u00e0o ngh\u1ec1, \u0111\u1ebfn c\u00e1c gi\u00e1m \u0111\u1ed1c c\u1ea5p cao, \u0111\u1ec1u \u0111\u01b0\u1ee3c y\u00eau c\u1ea7u \u0111\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi l\u00ean k\u1ebf ho\u1ea1ch, th\u1ef1c hi\u1ec7n, \u0111\u1eb7c bi\u1ec7t l\u00e0 x\u1eed l\u00fd s\u1ef1 c\u1ed1, \u0111i\u1ec1u r\u1ea5t th\u01b0\u1eddng g\u1eb7p trong ng\u00e0nh ch\u00fang t\u00f4i. Ch\u00ednh vi\u1ec7c lu\u00f4n suy ngh\u0129 t\u1eeb v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng, th\u1ea5u hi\u1ec3u r\u00f5 h\u1ecd lo l\u1eafng \u0111i\u1ec1u g\u00ec, \u0111\u00e3 gi\u00fap ch\u00fang t\u00f4i lu\u00f4n \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh b\u1ea3o v\u1ec7 l\u1ee3i \u00edch c\u1ee7a kh\u00e1ch hang \u0111\u01b0\u1ee3c t\u1ed1t nh\u1ea5t. Trong m\u1ecdi tr\u01b0\u1eddng h\u1ee3p, ch\u00fang t\u00f4i trao \u0111\u1ed5i th\u1eb3ng th\u1eafn v\u00e0 minh b\u1ea1ch \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed3ng thu\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng, tr\u00e1nh cho kh\u00e1ch h\u00e0ng 2 ch\u1eef \u201csurprise\u201d (ng\u1ea1c nhi\u00ean) theo ngh\u0129a ti\u00eau c\u1ef1c, \u0111i\u1ec1u m\u00e0 r\u1ea5t nhi\u1ec1u kh\u00e1ch h\u00e0ng kh\u00e1 \u201cs\u1ee3 h\u00e3i\u201d khi l\u00e0m vi\u1ec7c v\u1edbi agency.<\/p>\n\n\n\n<p><strong><em>V\u00e0 t\u1edbi th\u1eddi \u0111i\u1ec3m n\u00e0y, Brandidas \u0111\u00e3 v\u00e0 \u0111ang thuy\u1ebft ph\u1ee5c kh\u00e1ch hang b\u1eb1ng c\u00e1ch n\u00e0o, th\u01b0a ch\u1ecb? Ch\u1ecb c\u00f3 th\u1ec3 chia s\u1ebb m\u1ed9t trong nh\u1eefng k\u1ef7 ni\u1ec7m \u201c\u1ea5n t\u01b0\u1ee3ng\u201d nh\u1ea5t c\u1ee7a team ch\u1ecb kh\u00f4ng?<\/em><\/strong><\/p>\n\n\n\n<p>Cho \u0111\u1ebfn nay Brandidas thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng giao vi\u1ec7c ph\u1ea7n l\u1edbn b\u1eb1ng l\u00f2ng tin, n\u1ebfu kh\u00e1ch h\u00e0ng tin t\u01b0\u1edfng k\u1ebf ho\u1ea1ch c\u1ee7a ch\u00fang t\u00f4i th\u00ec h\u1ecd s\u1ebd quy\u1ebft \u0111\u1ecbnh k\u00fd h\u1ee3p \u0111\u1ed3ng. N\u1ebfu t\u00f4i c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c r\u1eb1ng h\u1ecd kh\u00f4ng c\u1ea3m th\u1ea5y an t\u00e2m, th\u00ec ch\u00fang t\u00f4i ph\u1ea3i t\u00ecm ra m\u1ed1i lo l\u1eafng c\u1ee7a h\u1ecd, \u0111\u1ec3 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p gi\u1ea3i quy\u1ebft m\u1ed1i lo \u0111\u00f3 cho h\u1ecd an l\u00f2ng, th\u00ec hai b\u00ean m\u1edbi n\u00ean ti\u1ebfn \u0111\u1ebfn ph\u1ea7n th\u1ef1c hi\u1ec7n.<\/p>\n\n\n\n<p>T\u00f4i c\u00f3 m\u1ed9t th\u00f3i quen, l\u00e0 kh\u00f4ng ch\u1ee7 \u0111\u1ed9ng \u201cb\u00e1n h\u00e0ng\u201d cho b\u1ea1n b\u00e8, c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi ch\u01a1i v\u1edbi nhau c\u1ea3 ch\u1ee5c n\u0103m c\u00f2n kh\u00f4ng bi\u1ebft t\u00f4i l\u00e0m c\u1ee5 th\u1ec3 c\u00e1i chi v\u00ec kh\u00f4ng bao gi\u1edd g\u1eedi th\u01b0 t\u1ef1 gi\u1edbi thi\u1ec7u, kh\u00f4ng ph\u1ea3i t\u00f4i ch\u1ea3nh, m\u00e0 v\u00ec t\u00f4i l\u00e0 ng\u01b0\u1eddi hay \u201cng\u1ea1i\u201d, \u0111i\u1ec3m y\u1ebfu n\u00e0y bao l\u00e2u nay t\u00f4i v\u1eabn kh\u00f4ng kh\u1eafc ph\u1ee5c \u0111\u01b0\u1ee3c v\u00e0 c\u0169ng th\u1ef1c s\u1ef1 l\u00e0 ch\u01b0a mu\u1ed1n kh\u1eafc ph\u1ee5c. T\u00f4i ng\u1ea1i \u0111\u01b0a b\u1ea1n b\u00e8 m\u00ecnh v\u00f4 t\u00ecnh hu\u1ed1ng kh\u00f3 x\u1eed khi m\u00ecnh gi\u1edbi thi\u1ec7u d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd kh\u00f4ng \u1ee7ng h\u1ed9 m\u00ecnh v\u00ec l\u00fd do n\u00e0y kh\u00e1c, trong \u0111\u00f3 c\u00f3 l\u00fd do \u201cb\u1ea1n b\u00e8 kh\u00f3 n\u00f3i, bi\u1ebft c\u00f3 tin \u0111\u01b0\u1ee3c kh\u00f4ng\u201d, t\u00f4i ng\u1ea1i m\u00ecnh l\u00e0m kh\u00f4ng t\u1edbi n\u01a1i t\u1edbi ch\u1ed1n l\u00e0m b\u1ea1n b\u1ecb m\u1ea5t m\u1eb7t v\u1edbi s\u1ebfp b\u1ea1n, t\u00f4i c\u0169ng ng\u1ea1i khi c\u00f3 s\u1ef1 c\u1ed1 g\u00ec b\u1ea1n nh\u1ea1y c\u1ea3m khi kh\u00f4ng h\u00e0i l\u00f2ng m\u00e0 kh\u00f4ng d\u00e1m than phi\u1ec1n t\u00f4i\u2026V\u00ec v\u1eady, th\u1ef1c s\u1ef1 t\u00f4i kh\u00f4ng c\u00f3 nhi\u1ec1u b\u1ea1n b\u00e8 tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng, nh\u01b0ng t\u00f4i l\u1ea1i c\u00f3 nhi\u1ec1u b\u1ea1n b\u00e8 t\u1ed1t v\u00e0 th\u00e2n thi\u1ebft sau khi h\u1ecd l\u00e0 kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 sau khi h\u1ecd hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch ch\u00fang t\u00f4i to\u00e0n t\u00e2m to\u00e0n \u00fd s\u00e1t c\u00e1nh v\u1edbi h\u1ecd trong m\u1ed7i th\u1eed th\u00e1ch nh\u01b0 th\u1ebf n\u00e0o.<\/p>\n\n\n\n<p>Nhi\u1ec1u n\u0103m qua t\u00f4i may m\u1eafn g\u1eb7p \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng r\u1ea5t t\u1eed t\u1ebf trong c\u00e1ch h\u1ecd \u1ee9ng x\u1eed v\u00e0 chia s\u1ebb v\u1edbi ch\u00fang t\u00f4i khi l\u00e0m vi\u1ec7c v\u1edbi nhau h\u00e0ng ng\u00e0y. Th\u1ef1c t\u1ebf l\u00e0 trong c\u00f4ng vi\u1ec7c, cho d\u00f9 c\u00f3 kh\u00e1c nhau v\u1ec1 m\u1eb7t quan \u0111i\u1ec3m hay g\u00f3c nh\u00ecn, nh\u01b0ng khi m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c trao \u0111\u1ed5i v\u00e0 th\u1ef1c hi\u1ec7n trong t\u00f4n tr\u1ecdng, \u0111\u1ed3ng \u0111i\u1ec7u trong chuy\u00ean nghi\u1ec7p v\u00e0 th\u1ea5u hi\u1ec3u s\u1ef1 kh\u00f3 kh\u0103n c\u1ee7a \u0111\u1ed1i t\u00e1c th\u00ec m\u1ecdi th\u1eed th\u00e1ch tr\u1edf n\u00ean d\u1ec5 d\u00e0ng th\u00e1o g\u1ee1 h\u01a1n nhi\u1ec1u.<\/p>\n\n\n\n<p>M\u1ed9t l\u1ea7n nhi\u1ec1u n\u0103m tr\u01b0\u1edbc, ch\u00fang t\u00f4i t\u1ed5 ch\u1ee9c m\u1ed9t s\u1ef1 ki\u1ec7n l\u1edbn cho kh\u00e1ch h\u00e0ng trong 3 ng\u00e0y. \u0110\u00eam \u0111\u1ea7u ti\u00ean x\u1ea3y ra s\u1ef1 c\u1ed1, do c\u00f3 l\u1ed7 h\u1ed5ng trong qu\u00e1 tr\u00ecnh chia s\u1ebb th\u00f4ng tin gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 ch\u00fang t\u00f4i m\u00e0 c\u00f3 x\u1ea3y ra hi\u1ec3u l\u1ea7m trong k\u1ebf ho\u1ea1ch, d\u1eabn \u0111\u1ebfn s\u1ef1 ki\u1ec7n kh\u00f4ng nh\u01b0 \u00fd v\u00e0 kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng. B\u1ea3n th\u00e2n kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi chuy\u00ean nghi\u1ec7p, n\u00ean h\u1ecd c\u0169ng ki\u1ec1m ch\u1ebf v\u00e0 v\u1eabn c\u01b0 x\u1eed \u0111\u00fang m\u1ef1c, nh\u01b0ng c\u00e1ch h\u1ecd than phi\u1ec1n d\u00f9 ch\u1ec9 v\u00e0i c\u00e2u, c\u00e1ch h\u1ecd th\u1edf d\u00e0i v\u00e0 nh\u00ecn t\u00f4i l\u1eafc \u0111\u1ea7u ngao ng\u00e1n, \u0111\u1ec1u kh\u00e1 \u201c\u0111au l\u00f2ng\u201d cho c\u1ea3 b\u1ecdn. Ng\u01b0\u1eddi l\u00e0m ng\u00e0nh truy\u1ec1n th\u00f4ng, ph\u1ea7n l\u1edbn \u0111\u1ec1u l\u00e0 ng\u01b0\u1eddi \u201cemotional\u201d d\u1ec5 b\u1ecb chi ph\u1ed1i b\u1edfi c\u1ea3m x\u00fac, n\u00ean c\u00f3 khi th\u0103ng hoa, c\u00f3 khi t\u1ee5t mood d\u1ec5 d\u00e0ng. Mood team t\u00f4i g\u1ea7n nh\u01b0 \u0111\u00e3 t\u1ee5t t\u1ed1i \u0111a do th\u1ea5t v\u1ecdng v\u1edbi s\u1ef1 c\u1ed1 c\u1ee7a s\u1ef1 ki\u1ec7n, v\u00e0 \u0111\u1eb7c bi\u1ec7t v\u00ec \u00e1nh m\u1eaft c\u1ee7a b\u1ea1n kh\u00e1ch h\u00e0ng \u0111\u00f3. \u1ede vai tr\u00f2 l\u00e0 ng\u01b0\u1eddi \u0111\u1ea7u t\u00e0u, d\u00f9 b\u1ea3n th\u00e2n m\u00ecnh c\u0169ng kh\u00f4ng kh\u00e1 g\u00ec h\u01a1n c\u00e1c b\u1ea1n, t\u00f4i v\u1eabn ph\u1ea3i b\u00ecnh t\u0129nh t\u1eadp h\u1ecdp c\u00e1c b\u1ea1n chu\u1ea9n b\u1ecb ti\u1ebfp cho s\u1ef1 ki\u1ec7n l\u1edbn v\u00e0o s\u00e1ng h\u00f4m sau, v\u00e0 c\u1ed1 g\u1eafng qu\u00ean \u0111i ti\u1ebfng th\u1edf d\u00e0i ngao ng\u00e1n c\u1ee7a b\u1ea1n kh\u00e1ch h\u00e0ng \u0111\u00f3 \u0111\u1ec3 mi\u1ec7t m\u00e0i ng\u1ed3i h\u1ecdp v\u00e0 chu\u1ea9n b\u1ecb \u0111\u1ebfn g\u1ea7n s\u00e1ng. T\u00f4i mu\u1ed1n s\u1eeda l\u1ed7i \u0111\u00e3 x\u1ea3y ra v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi th\u1ee9 \u0111\u01b0\u1ee3c ki\u1ec3m tra k\u1ef9 l\u01b0\u1ee1ng v\u00e0 kh\u00f4ng c\u00f3 l\u1ed7i n\u00e0o c\u00f3 th\u1ec3 ph\u00e1t sinh cho ng\u00e0y h\u00f4m sau.\u01a0n tr\u1eddi, ng\u00e0y h\u00f4m sau m\u1ecdi chuy\u1ec7n t\u1ed1t \u0111\u1eb9p, c\u1ea3 team ai c\u0169ng c\u0103ng th\u1eb3ng t\u1eadp trung cao \u0111\u1ed9 tr\u00ean t\u1eebng v\u1ecb tr\u00ed c\u1ee7a m\u00ecnh. \u0110\u1ebfn chi\u1ec1u t\u1ed1i, thay v\u00ec ph\u1ea3i v\u1ec1 ph\u00f2ng ngh\u1ec9 ng\u01a1i thay trang ph\u1ee5c kh\u00e1c cho ph\u1ea7n bu\u1ed5i t\u1ed1i, t\u00f4i th\u1ea5y kh\u00f4ng ai nh\u00fac nh\u00edch r\u1eddi v\u1ecb tr\u00ed v\u1ec1 ph\u00f2ng c\u1ea3. Th\u1ea5y l\u1ea1, t\u1ed1i \u0111\u00f3 t\u00f4i h\u1ecfi ra m\u1edbi bi\u1ebft, c\u1ea3 nh\u00f3m s\u1ee3.. xui, v\u00ec c\u1ea3 ng\u00e0y \u0111ang su\u00f4n s\u1ebb, s\u1ee3 thay \u0111\u1ed3 bu\u1ed5i t\u1ed1i m\u1ea5t.. h\u00ean! Ng\u00e0y th\u1ee9 3 l\u00e0 bu\u1ed5i s\u1ef1 ki\u1ec7n cu\u1ed1i c\u00f9ng, trong l\u00fac k\u1ebft ch\u01b0\u01a1ng tr\u00ecnh, b\u1ea1n MC chu\u1ea9n b\u1ecb \u0111\u1ecdc l\u1eddi c\u1ea3m \u01a1n th\u01b0\u1eddng l\u1ec7 cho ban t\u1ed5 ch\u1ee9c &#8211; nh\u1eefng ng\u01b0\u1eddi trong nh\u00f3m kh\u00e1ch h\u00e0ng. \u0110\u1ed9t nhi\u00ean t\u00f4i nghe t\u00ean m\u00ecnh \u0111\u01b0\u1ee3c x\u01b0\u1edbng l\u00ean v\u00e0 m\u1eddi l\u00ean s\u00e2n kh\u1ea5u. Th\u01b0\u1eddng th\u00ec c\u00e1c \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c s\u1ef1 ki\u1ec7n cho doanh nghi\u1ec7p \u0111\u1ec1u l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u1ea7m l\u1eb7ng d\u01b0\u1edbi h\u1eadu tr\u01b0\u1eddng, theo k\u1ecbch b\u1ea3n th\u00ec l\u1eddi khen ng\u1ee3i cu\u1ed1i ch\u01b0\u01a1ng tr\u00ecnh s\u1ebd \u0111\u01b0\u1ee3c MC x\u01b0\u1edbng l\u00ean c\u1ea3m \u01a1n cho t\u1eebng ng\u01b0\u1eddi trong ban t\u1ed5 ch\u1ee9c n\u1ed9i b\u1ed9 m\u00e0 th\u00f4i. Nay t\u00f4i nghe m\u00ecnh c\u00f9ng ekip \u0111\u01b0\u1ee3c g\u1ecdi t\u00ean m\u1eddi l\u00ean s\u00e2n kh\u1ea5u, v\u00e0 ng\u01b0\u1eddi kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1i nh\u00ecn ngao ng\u00e1n c\u1ee7a \u0111\u00eam \u0111\u1ea7u ti\u00ean, g\u1eedi t\u1eb7ng ch\u00fang t\u00f4i 1 b\u00f3 hoa to v\u1edbi l\u1eddi c\u1ea3m \u01a1n tr\u00e2n tr\u1ecdng.<br>\u0110\u1ee9ng tr\u00ean s\u00e2n kh\u1ea5u, nh\u00ecn xu\u1ed1ng 200 ng\u01b0\u1eddi \u0111ang vui v\u1ebb v\u1ed7 tay c\u1ea3m \u01a1n m\u00ecnh, t\u00f4i bi\u1ebft \u0111\u00f3 l\u00e0 tr\u00e1i ng\u1ecdt cho nh\u1eefng n\u1ed7 l\u1ef1c v\u00e0 c\u1ed1 g\u1eafng kh\u00f4ng b\u1ecf cu\u1ed9c c\u1ee7a ch\u00fang t\u00f4i. N\u1ebfu ch\u00fang t\u00f4i \u0111\u1ec3 c\u1ea3m x\u00fac cu\u1ed1n ch\u00fang t\u00f4i \u0111i, n\u1ebfu ch\u00fang t\u00f4i \u0111\u00e2m ra b\u1ef1c m\u00ecnh v\u1edbi s\u1ef1 \u0111\u1ed5 l\u1ed7i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 sa \u0111\u00e0 v\u00e0o nh\u1eefng ph\u00e2n tr\u1ea7n ho\u1eb7c d\u00e0nh th\u1eddi gian \u0111\u1ec3 n\u00f3i v\u1ec1 chuy\u1ec7n \u0111\u00f3 thay v\u00ec ch\u1ee7 \u0111\u1ed9ng g\u00e1c qua m\u1ed9t b\u00ean v\u00e0 t\u1eadp trung cho nh\u1eefng g\u00ec s\u1eafp x\u1ea3y ra, th\u00ec c\u00f3 th\u1ec3 ng\u00e0y h\u00f4m \u0111\u00f3 t\u00f4i l\u1ea1i nh\u1eadn ti\u1ebfp m\u1ed9t \u00e1nh m\u1eaft kh\u00e1c ngao ng\u00e1n h\u01a1n.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.doanhnghiepvn.vn\/Images\/Uploaded\/Share\/2021\/03\/08\/chi-Chau-2.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>Theo ch\u1ecb Uy\u00ean Ch\u00e2u, Brandidas thuy\u1ebft ph\u1ee5c kh\u00e1ch h\u00e0ng giao vi\u1ec7c ph\u1ea7n l\u1edbn b\u1eb1ng l\u00f2ng tin<\/em><br><em><strong>\u0110\u1ea1i d\u1ecbch Covid 19 \u0111\u00e3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn t\u00ecnh h\u00ecnh kinh soanh c\u1ee7a b\u00ean m\u00ecnh th\u1ebf n\u00e0o? V\u00e0 ch\u1ecb \u0111\u00e3 c\u00f9ng \u0111\u1ed3ng \u0111\u1ed9i v\u01b0\u1ee3t qua th\u1ebf n\u00e0o, th\u01b0a ch\u1ecb?<\/strong><\/em><\/p>\n\n\n\n<p>\u0110\u1ea1i d\u1ecbch Covid 19 qu\u00e9t qua Vi\u1ec7t nam, ng\u00e0nh d\u1ecbch v\u1ee5 l\u00e0 m\u1ed9t trong nh\u1eefng ng\u00e0nh ch\u1ecbu \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1. Kh\u00e1ch h\u00e0ng thay \u0111\u1ed5i k\u1ebf ho\u1ea1ch t\u1ed5 ch\u1ee9c v\u00ec c\u00e1c quy \u0111\u1ecbnh gi\u00e3n c\u00e1ch x\u00e3 h\u1ed9i, kh\u00e1ch h\u00e0ng c\u1eaft gi\u1ea3m chi ti\u00eau do \u1ea3nh h\u01b0\u1edfng kinh doanh, kh\u00e1ch h\u00e0ng t\u1ea1m ng\u01b0ng ch\u1edd ch\u1ec9 th\u1ecb m\u1edbi t\u1eeb v\u00f9ng\u2026 t\u1ea5t c\u1ea3 \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn ch\u00fang t\u00f4i trong n\u0103m 2020 v\u1eeba qua c\u0169ng nh\u01b0 c\u00e1c \u0111\u01a1n v\u1ecb kh\u00e1c. Ch\u00fang t\u00f4i c\u0169ng b\u1ecb hu\u1ef7 ho\u1eb7c ho\u00e3n kh\u00e1 nhi\u1ec1u s\u1ef1 ki\u1ec7n v\u00e0 d\u1ef1 \u00e1n v\u00e0 \u0111i\u1ec1u n\u00e0y l\u00e0 b\u1ea5t kh\u1ea3 kh\u00e1ng \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng khi b\u00f9ng ph\u00e1t d\u1ecbch.<\/p>\n\n\n\n<p>D\u00f9 t\u00ecnh h\u00ecnh kinh doanh c\u00f3 \u1ea3nh h\u01b0\u1edfng, sau khi c\u00e2n nh\u1eafc nhi\u1ec1u y\u1ebfu t\u1ed1, t\u00f4i quy\u1ebft \u0111\u1ecbnh \u201cb\u1ea3o to\u00e0n l\u1ef1c l\u01b0\u1ee3ng\u201d, kh\u00f4ng c\u1eaft gi\u1ea3m b\u1ea5t k\u1ef3 m\u1ed9t nh\u00e2n s\u1ef1 n\u00e0o. Thay v\u00e0o \u0111\u00f3, ch\u00fang t\u00f4i l\u00ean k\u1ebf ho\u1ea1ch \u0111\u00e0m ph\u00e1n v\u1edbi c\u00e1c nh\u00e0 cung c\u1ea5p nh\u1eefng h\u1ea1ng m\u1ee5c chi ph\u00ed v\u1eadn h\u00e0nh c\u1ed1 \u0111\u1ecbnh \u0111\u1ec3 h\u1ecd chia s\u1ebb v\u00e0 h\u1ed7 tr\u1ee3, c\u1eaft gi\u1ea3m c\u00e1c h\u1ea1ng m\u1ee5c kh\u00f4ng \u01b0u ti\u00ean ho\u1eb7c c\u00f3 th\u1ec3 thay th\u1ebf \u0111\u1ec3 t\u1ed1i \u01b0u ho\u00e1 chi ph\u00ed. Ngo\u00e0i ra, ch\u00fang t\u00f4i \u0111\u1ea9y m\u1ea1nh v\u00e0 ph\u00e1t tri\u1ec3n th\u00eam c\u00e1c d\u1ecbch v\u1ee5 online \u0111\u1ec3 b\u00f9 \u0111\u1eafp cho nh\u1eefng d\u1ecbch v\u1ee5 offline ch\u1ecbu \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u0111\u1ea1i d\u1ecbch, \u0111\u1ed3ng th\u1eddi s\u1eafp x\u1ebfp l\u1ea1i nh\u00e2n s\u1ef1 c\u1ee7a c\u00e1c m\u1ea3ng b\u1ecb \u1ea3nh h\u01b0\u1edfng sang h\u1ed7 tr\u1ee3 m\u1ea3ng \u0111ang v\u1eadn h\u00e0nh t\u1ed1t. Nh\u1edd v\u1eady, ch\u00fang t\u00f4i \u0111\u00e3 kh\u00e9p l\u1ea1i m\u1ed9t n\u0103m 2020, d\u00f9 kh\u00f4ng nh\u01b0 mong \u0111\u1ee3i, nh\u01b0ng \u0111\u00e3 \u0111i qua th\u1eed th\u00e1ch v\u1edbi t\u1ed5n th\u1ea5t \u00edt nh\u1ea5t c\u00f3 th\u1ec3, \u0111\u1eb7c bi\u1ec7t t\u1ed5n th\u1ea5t v\u1ec1 l\u1ef1c l\u01b0\u1ee3ng nh\u00e2n s\u1ef1, \u0111\u1ec3 s\u1eb5n s\u00e0ng cho m\u1ed9t n\u0103m 2021 s\u00f4i \u0111\u1ed9ng v\u00e0 h\u1ee9a h\u1eb9n h\u01a1n.<\/p>\n\n\n\n<p>N\u0103m 2021 l\u00e0 n\u0103m v\u1eabn c\u00f2n nhi\u1ec1u bi\u1ebfn \u0111\u1ed9ng kh\u00f4ng ng\u1eebng, ch\u00fang ta \u0111ang \u1edf trong th\u1eddi k\u1ef3 c\u00f3 nhi\u1ec1u bi\u1ebfn s\u1ed1 m\u00e0 kh\u00f3 ai bi\u1ebft tr\u01b0\u1edbc \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c chuy\u1ec7n g\u00ec s\u1ebd x\u1ea3y ra. C\u00e1c doanh nghi\u1ec7p SME \u1edf Vi\u1ec7t nam, sau 1 n\u0103m quan s\u00e1t, \u1ee9ng ph\u00f3 ho\u1eb7c c\u1ea7m c\u1ef1, \u00edt nhi\u1ec1u \u0111\u1ec1u ph\u1ea3i l\u00ean c\u00e1c k\u1ebf ho\u1ea1ch \u0111i\u1ec1u ch\u1ec9nh h\u01b0\u1edbng \u0111i v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a m\u00ecnh \u0111\u1ec3 th\u00edch nghi v\u1edbi t\u00ecnh tr\u1ea1ng \u201cb\u00ecnh th\u01b0\u1eddng m\u1edbi\u201d. Brandidas c\u0169ng \u0111\u00e3 c\u00f3 nh\u1eefng k\u1ebf ho\u1ea1ch c\u1ee7ng c\u1ed1 nh\u00e2n s\u1ef1, ph\u00e1t tri\u1ec3n d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p \u0111\u1ec3 uy\u1ec3n chuy\u1ec3n linh ho\u1ea1t v\u1edbi c\u00e1c thay \u0111\u1ed5i trong ng\u00e0nh t\u1eeb \u1ea3nh h\u01b0\u1edfng c\u1ee7a d\u1ecbch.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/media.doanhnghiepvn.vn\/Images\/Uploaded\/Share\/2021\/03\/08\/chi-Chau-4.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p><em>D\u00f9 t\u00ecnh h\u00ecnh kinh doanh \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng trong Covid 19, nh\u01b0ng Brandidas v\u1eabn &#8220;b\u1ea3o to\u00e0n l\u1ef1c l\u01b0\u1ee3ng&#8221; v\u00e0 c\u00f9ng nhau v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n.<\/em><strong><em><br>V\u1edbi nh\u1eefng b\u1ea1n tr\u1ebb mu\u1ed1n kh\u1edfi nghi\u1ec7p trong ng\u00e0nh n\u00e0y, ch\u1ecb c\u00f3 l\u1eddi khuy\u00ean n\u00e0o kh\u00f4ng? Sau 10 n\u0103m \u0111i\u1ec1u h\u00e0nh, ph\u00e1t tri\u1ec3n c\u00f4ng ty, ch\u1ecb mu\u1ed1n g\u1eedi g\u1eafm th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn c\u00e1c b\u1ea1n nh\u00e2n vi\u00ean \u0111\u1ed3ng h\u00e0nh c\u00f9ng m\u00ecnh l\u00e0 g\u00ec?<\/em><\/strong><\/p>\n\n\n\n<p>T\u00f4i ngh\u0129 ng\u00e0nh truy\u1ec1n th\u00f4ng hay ng\u00e0nh n\u00e0o th\u00ec c\u00e1c b\u1ea1n c\u0169ng ph\u1ea3i l\u00e0m vi\u1ec7c \u0111\u00e0ng ho\u00e0ng v\u00e0 t\u1eed t\u1ebf. Ng\u00e0nh truy\u1ec1n th\u00f4ng kh\u00f4ng c\u00f3 \u0111\u1eb7c th\u00f9 g\u00ec qu\u00e1 \u0111\u1eb7c bi\u1ec7t, ngo\u00e0i vi\u1ec7c th\u1eddi gian c\u00e1 nh\u00e2n s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng \u00edt nhi\u1ec1u v\u00ec c\u00e1c d\u1ef1 \u00e1n s\u1ef1 ki\u1ec7n th\u01b0\u1eddng x\u1ea3y ra l\u00fac cu\u1ed1i tu\u1ea7n, bu\u1ed5i t\u1ed1i, \u0111\u00eam h\u00f4m, ho\u1eb7c ph\u1ea3i \u0111i c\u00f4ng t\u00e1c xa. C\u00f2n l\u1ea1i, n\u1eafm v\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean m\u00f4n, quan s\u00e1t h\u1ecdc h\u1ecfi trau d\u1ed3i k\u1ef9 n\u0103ng, v\u00e0 chuy\u00ean nghi\u1ec7p trong c\u00f4ng vi\u1ec7c v\u1eabn l\u00e0 c\u00e1c y\u1ebfu t\u1ed1 ti\u00ean quy\u1ebft \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 th\u0103ng ti\u1ebfn trong ngh\u1ec1 nghi\u1ec7p b\u1ea5t lu\u1eadn l\u00e0 ng\u00e0nh n\u00e0o.<\/p>\n\n\n\n<p>V\u1edbi c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd ch\u00fang t\u00f4i, g\u1ea7n \u0111\u00e2y ch\u00fang t\u00f4i th\u01b0\u1eddng hay trao \u0111\u1ed5i v\u1edbi nhau xem khi tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 th\u00ec ch\u1ecdn \u201ct\u00e0i\u201d hay ch\u1ecdn \u201c\u0111\u1ee9c\u201d, hay n\u00f3i c\u00e1ch kh\u00e1c l\u00e0 ch\u1ecdn \u201cattitude\u201d (th\u00e1i \u0111\u1ed9) hay \u201cperformance\u201d (th\u00e0nh t\u00edch chuy\u00ean m\u00f4n) l\u00e0 c\u00e1i \u01b0u ti\u00ean. M\u1ed7i doanh ch\u1ee7 s\u1ebd c\u00f3 c\u00e1c \u01b0u ti\u00ean ri\u00eang, tu\u1ef3 thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c, \u0111\u1eb7c th\u00f9 ngh\u1ec1 nghi\u1ec7p.. Ri\u00eang t\u00f4i, th\u00ec \u201c\u0111\u1ee9c\u201d hay \u201cattitude\u201d l\u00e0 c\u00e1i \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc \u0111\u1ea7u ti\u00ean tr\u01b0\u1edbc khi xem x\u00e9t \u0111\u1ebfn y\u1ebfu t\u1ed1 \u201ct\u00e0i\u201d hay \u201cperformance\u201d. B\u1edfi t\u00f4i cho r\u1eb1ng c\u00e1i attitude hay \u201cth\u00e1i \u0111\u1ed9\u201d, n\u1ebfu b\u1ecb l\u1ec7ch l\u1ea1c v\u00ec l\u00fd do g\u00ec \u0111\u00f3, \u0111\u1ec3 thay \u0111\u1ed5i r\u1ea5t kh\u00f3, \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c b\u1ea1n \u0111\u00e3 \u0111i l\u00e0m nhi\u1ec1u n\u0103m, trong khi c\u00e1i k\u1ef9 n\u0103ng chuy\u00ean m\u00f4n l\u00e0 c\u00e1i ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u00e0o t\u1ea1o l\u1ea1i n\u1ebfu c\u00f3 l\u1ed5 h\u1ed5ng hay thi\u1ebfu h\u1ee5t.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n trau d\u1ed3i chuy\u00ean m\u00f4n t\u1ed1t, c\u1ed9ng v\u1edbi \u0111am m\u00ea c\u00f4ng vi\u1ec7c, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e1t tri\u1ec3n s\u1ef1 nghi\u1ec7p l\u00ean \u0111\u1ebfn c\u00e1c v\u1ecb tr\u00ed qu\u1ea3n l\u00fd c\u1ea5p cao nh\u1ea5t, nh\u01b0ng n\u00f3 kh\u00f4ng \u0111\u1ea3m b\u1ea3o b\u1ea1n s\u1ebd kh\u1edfi nghi\u1ec7p t\u1ed1t v\u00e0 gi\u1eef cho doanh nghi\u00eap c\u1ee7a b\u1ea1n t\u1ed3n t\u1ea1i l\u00e2u d\u00e0i, v\u00ec chuy\u00ean m\u00f4n ch\u1ec9 l\u00e0 1 ph\u1ea7n nh\u1ecf trong kh\u1edfi nghi\u1ec7p m\u00e0 th\u00f4i. Kh\u1edfi nghi\u1ec7p \u1edf b\u1ea5t k\u1ef3 ng\u00e0nh n\u00e0o, c\u1ea7n c\u00f3 ki\u1ebfn th\u1ee9c v\u1eadn h\u00e0nh doanh nghi\u1ec7p, trong \u0111\u00f3 k\u1ef9 n\u0103ng qu\u1ea3n l\u00fd, l\u1eadp chi\u1ebfn l\u01b0\u1ee3c kinh doanh, qu\u1ea3n tr\u1ecb t\u00e0i ch\u00ednh d\u00e0nh cho ch\u1ee7 doanh nghi\u1ec7p v\u00e0 nhi\u1ec1u k\u1ef9 n\u0103ng kh\u00e1c \u2026<\/p>\n\n\n\n<p>T\u00f4i quan ni\u1ec7m s\u1ed1ng th\u00ec ph\u1ea3i c\u00f3 cho \u0111i v\u00e0 nh\u1eadn l\u1ea1i. Trong 10 n\u0103m qua, b\u1ea3n th\u00e2n t\u00f4i v\u00e0 Brandidas \u0111\u00e3 t\u1ed5 ch\u1ee9c, tham gia v\u00e0 \u1ee7ng h\u1ed9 r\u1ea5t nhi\u1ec1u ch\u01b0\u01a1ng tr\u00ecnh x\u00e3 h\u1ed9i v\u00e0 thi\u1ec7n nguy\u1ec7n. \u0110\u1eb7c bi\u1ec7t, trong n\u0103m 2021, Brandidas s\u1ebd kh\u1edfi \u0111\u1ed9ng 1 d\u1ef1 \u00e1n CSR m\u1edbi \u0111\u1ec3 h\u1ed7 tr\u1ee3 cho c\u00e1c b\u1ea1n sinh vi\u00ean. \u0110\u00e2y l\u00e0 d\u1ef1 \u00e1n t\u00f4i \u0111\u00e3 \u1ea5p \u1ee7 t\u1eeb l\u00e2u m\u00e0 gi\u1edd m\u1edbi c\u00f3 th\u1ec3 s\u1eafp x\u1ebfp \u0111\u1ec3 t\u1ed5 ch\u1ee9c th\u1ef1c hi\u1ec7n, v\u1edbi mong mu\u1ed1n \u0111\u00f3ng g\u00f3p v\u00e0o s\u1ef1 ph\u00e1t tri\u1ec3n chung v\u00e0 b\u1ec1n v\u1eefng c\u1ee7a ng\u00e0nh d\u1ecbch v\u1ee5 truy\u1ec1n th\u00f4ng.<\/p>\n\n\n\n<p><strong><em>C\u1ea3m \u01a1n nh\u1eefng chia s\u1ebb c\u1ee7a ch\u1ecb!<\/em><\/strong>H\u1ed3 Ng\u1ecdc (th\u1ef1c hi\u1ec7n<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ch\u1ecb Ph\u1ea1m Th\u1ecb Uy\u00ean Ch\u00e2u, CEO Brandidas \u0111i\u1ec1u h\u00e0nh c\u00f4ng ty v\u1edbi ph\u01b0\u01a1ng ch\u00e2m: T\u1ef1 \u0111\u1ecbnh v\u1ecb m\u00ecnh nh\u01b0 c\u00e1nh tay ph\u1ea3i c\u1ee7a kh\u00e1ch h\u00e0ng trong h\u00e0nh tr\u00ecnh c\u00f9ng h\u1ecd x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. 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